Jimmy Leslie

Product Design & Strategy

Over the past 10+ years, I've helped organisations all over the world design and build products that people love.

About

Currently, I'm leading design for the world's smartest AI financial assistant at Cleo, exploring everything from habit-formation to new AI interaction models.

Previously, I was part of the Design Leadership Team at Perk, leading a brilliant team of designers as they reimagined the future of business travel.

I've worked for companies all over the world across fintech, retail, automotive, design studios, startups and more.

Featured work

Perk

Turning a forced compliance project into a platform for improvement

18% CES 1.6x product revenue

Bunnings

Turning customers' number one problem into a $500m revenue channel

$500m ARR1M+ downloads4.8 App Store

Experience

Product Design Lead — Cleo
2026–
- Leading design for Cleo's AI financial assistant
- Designing and building directly in the code base
Product Design Manager — Perk
2024–2026
- Helped scale the Design team from ~30 to ~50
- Reduced checkout funnel dropoff by 15%
- Reduced support tickets by 17% with Perk's first AI assistant
Senior Product Designer — Perk
2022–2024
- Increased key upsell attachment by 60%
- Cut support tickets by 25% through a tactical redesign
- Improved CES by 18% by resolving legacy design debt
Senior Product Designer — Airwallex
2021–2022
- Led 0–1 design for Airwallex's first mobile app
- Helped shape fundraising strategy for a $100M Series D
Senior Experience Designer — AKQA
2018–2021
- Led design for bunnings.com.au – from $0 to $2million daily online sales
- Designed a mobile app ecosystem that became a $500m+/yr channel
See full work history